The term “as one would say”– popular expression that serves more as the announcement of a following aphorism  – presents us with an ambiguous situation. It points out to a discourse supposedly based on empathy, whereas it is an argument of authority based on a rhetorical ploy, also responsible for reproducing information in public sphere.

As we incline over its nature we approach the mechanisms that enable and permits the wide and uncontrolled dissemination of data through networks – physical or virtual. It is important to think, then, how these mechanisms responsible for determining the subjects that gain broad access to the detriment of those who are remotely visited operate. In present terms: what deserves to viralize or not.

On the other hand, we can take it literally and find a state of alterity that makes us face the voice of the other, their identity, history and needs. Our eyes and ears are directed for those who are what we never are; for which our central narratives do not notice.

Taking place in a Xerox shop – which also works as a lan house and a 3×4 photo booth – open to the street, the show avails itself on the very form and function (functionality) of the space as activators of what it intends to think. In a popular commercial establishment which social purpose is precisely to replicate, circulate and exchange content, it is possible to use the structure of photocopying machines, computers and its surroundings to explore a common social fabric made up of different stories; as well as examine the possibilities of telling, listening, interpreting and propagating them.

Fernando Ticoulat e Germano Dushá, curators.